‘Legitimate interests’ means the interests of our company in conducting and managing our business. This means we can give you the best, and most secure, services and products.
For example, we have an interest in making sure our marketing is relevant to you, so we may process your information to send you marketing tailored to your interests.
‘Legitimate interests’ can also apply to processing that is in your interests. For example, we may process your information to protect you against fraud when transacting on our website, and to make sure our websites and systems are secure.
When we process your personal information for our legitimate interests, we consider and balance any potential impact on you (both positive and negative), and your rights under data protection law. Our legitimate business interests do not automatically override your interests. We will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
You have the right to object to processing that is based on our legitimate interests. Find more information on your rights.