Air pollution is a health emergency. Across the UK it is at lethal levels with 36,000 people in the UK dying early each year because of toxic air.
That’s why this autumn, we’re working with our partner, NiQuitin to call on all the Clean Air Heroes out there to help us take action and save more lives from dirty air.
You don’t need superpowers to help us fight against air pollution.
Become a Clean Air Hero today by choosing one or more of our four pledges and sharing what you’re doing on social media using the #CleanAirHero hashtag.

Use your voice
We all have the power to speak out. Use our simple tool to tell politicians we need bolder and faster action on clean air.

Switch it up
Most of the toxic air on our roads comes from vehicles, so pledge to switch a journey a week to walking or cycling.

Get your colleagues involved
Colleagues can make the ultimate sidekicks when battling dirty air. Sign up your company to our 36K Clean Air Challenge to take your life-saving one step further.

Make some noise
Share our campaign on social media to show your support.
Together, we have the power to make a change.
As part of our partnership with NiQuitin*, we’re encouraging people to take action this autumn to take one step further in protecting our lungs and improving our lung health. Find out more about our partnership to fight toxic air.

*NiQuitin products contain nicotine. Stop smoking aids. Requires willpower. Always read the leaflet. NiQuitin has paid a fixed donation to The Asthma UK and British Lung Foundation Partnership, reg. charity (326720), Scotland (SC038415), Isle of Man (1177). UK/2021-0057